Stan's NoTubes WideRight Rim Design

We all know the most important piece to the bicycle-terrain interaction is the contact patch between the tire and terrain, so tire profile and tire pressure play huge roles in bicycle performance and overall handling. But many rims just don't work well with the tires we're all using. Rims that are too narrow fail to offer sufficient sidewall support and protection to your tires and create a less stable shape. The result is less control in the corners, less traction on climbs, and more rolling resistance. Rims that are too wide also distort the tire profile, decreasing traction and control and driving impacts directly into the rim, negating the impact absorbing advantages of a tire's volume. Our WideRight rim widths are designed to strike the perfect balance between tire volume and sidewall function.

Though its roots can be traced back to the original Flow and Crest rim designs, we officially began the WideRight design philosophy with the introduction of our carbon rim shapes. With our new MK3 (always pronounced Mark 3) series, WideRight expands to our aluminum rims.

WideRight rim profiles allow the tire to achieve its proper shape, and that's the foundation for a great handling, fast-rolling, and responsive bike.

Our WideRight system makes it easy to find the perfect rim width for the tire size and volume you ride. Too narrow of an internal rim mixed with a high sidewall design gives you a "light bulb" tire profile while an ultra wide rim on a narrower tire will give you a flat to "bell shaped" tire profile. Neither of these scenarios give optimal tire profiles nor allows the tire to perform as intended.

WideRight profiles provide the optimal volume without distorting the tread pattern or the side knobs so each part of the tire is in the correct position for rolling and cornering, allowing for maximum traction and control as well as offering minimal rolling resistance. The WideRight profile advantages don't stop there. Proper tire profiles not only allow for optimal tire performance but also allow the tire to do its secondary job of protecting the rim as well as the tire's sidewall. A flat or bell-shaped tire profile leaves the tire exposed to sidewall cuts and creates undue chances for rim damage.


Ride WideRight:

  • Optimizes tire profiles
  • Maximizes traction
  • Properly distributes tire volume
  • Promotes the design intent of the tire profile and overall tire performance
  • Reduces tire pinch flats and sidewall damage
  • Allows tire to protect rim